Fairtrade sales are up dramatically year on year, and research now shows this is because more people are buying; people are buying more; and consumers are buying a wider range of products. M&S now sells Fairtrade loose tea. Not a big market you may think, but M&S know their customers.
The most important finding in the research is that over 50% of would-be-consumers don't buy Fairtrade because........'they can't find it'.
This provides a great opportunity in 2008 for retailers of all sizes.
With the introduction of new savoury nuts and a fantastic Fairtrade Cola drink, its important the range is right.
If you need to know the very latest about this market, but can't be in Brussels for the international conference in January, call, and we'll arrange a personal de-brief for you.
