Spent a day on the road selling yesterday. Not done that for a few years. I was mostly greeted with interest and courtesy, and just once with a 'well we wouldn't be interested in that boy' ! The Fairtrade message takes longer to get into shop managers minds (and onto shelves) than into the customers minds.
We all know we say things we never act on, but for these people, its their decisions that are holding up sales of Fairtrade products. Even in a Fairtrade town, shop owners can be clueless.
I was in a Costcutter store where the white sugar sachets by the take away coffee were Fairtrade, but the coffee wasn't. The manager seemed oblivious.
All of which convinced me of the opportunities out there.
The highlight of the day was the call on a garden centre cafe who loved our products, AND were meeting their coffee supplier later to make the switch to Fairtrade !
A match made somewhere in Africa...Fairtrade Coffee AND a Fairtrade Honey & Fruit Flapjack.
Wednesday, August 11, 2010
Tuesday, August 3, 2010
Fairtrade at Electric Picnic
Tuesday, July 27, 2010
New Fairtrade Distributor for Ireland
Today we can announce that Simply Wild have been appointed by Wish4 Fairtrade as distributor for Ireland. Based in Naas, Simply Wild have developed a good track record in distributing top quality food nationally, so we look forward to growing the business with their help. Another step forward is the listing of Wish4 products by the Barrys Group in Mallow. This gives Costcutter store owners the chance to expand the range of Fairtrade products they sell. The most important being the chance to offer a Fairtrade muffin with the Fairtrade coffee to go which most stores have today. Bewleys and Rob Roberts, Java Republic etc cannot (or will not) supply the snacks, so here is the best chance customers have to complete their Fairtrade 'snack stop' !
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