Latest news from Wish4 is that you can now buy Wish4 direct online in the UK from the boys, and it is only boys at Premcrest, in Leeds. I think they have some special offers coming up on Wish4 as well, so not a bad time to click on the link below......

http://www.premcrest.co.uk/index.php?main_page=index&cPath=1

Sainsbury is UK biggest Fairtrade retailer

Bad news for CoOp lovers as Sainsbury is busy plastering its stores with 'No1 Fairtrade retailer' posters. The CoOp has been a bit compromised by its merging with Somerfield, and has thrown out new Fairtrade products and promotion opportunities in favour of 'harder hitting' price deals in the past few months. Sainsbury takes over the mantle, although we'd believe that Waitrose has at least an equally big 'heart' for Fairtrade it just has less stores. Sainsbury too has had offers to fill gaps in its Fairtrade ranging, but has left them empty to date, apparently worried about listing 'unknown brands', despite the fact that the Fairtrade logo itself carries more credibility internationally than anything any grocery retailer can match.

So, who is really committed to Fairtrade....well, the growers of course, and the consumers, and the '100 percenters' who only trade in Fairtrade, and do not compromise their ethics. The price to pay for that seems to be to remain an 'unknown brand' ?

Fairtrade goes to the Electric Picnic

Well, no sooner does the curtain come down on Greenbelt, than its time to erect a few tent poles just outside Dublin for this week's Electric Picnic. Amnesty International are just about to re-open their offices in Dublin, with a Fairtrade Cafe on the premises, and at the festival they will be running a 24 hour a day bingo session. Prizes every half an hour, and Fairtrade coffee and Wish4 muffins and snacks to go with them. The organisers are keen to promote Fairtrade and every year the majority of traders support this, and that's good news.

This week also sees the launch by DBC Foodservice in UK of the new Wish4 Fairtrade muffins and snack bars. Good news for lots of catering outlets across the land. Falmouth University is one group we know will be pleased about that.

We also continue to develop direct fairtrade supplier relationships a particualr African company in the biscuit and confectionery business. The biscuits are a bit dry all right, but the boiled sweets and toffees are looking good.