Monday, April 26, 2010

London Fairtrade Festival


Wish4 is participating in the 10th anniversary party of Dubble, right by Tower Bridge in London May 7 - 9th. Great excitement as this is our first outdoor event outside of Ireland where we live !
Good excuse to use the newly re-instated Swansea - Cork Ferry. Not sure if it serves Fairtrade coffee.
Great chance to show the discerning London audience just how tasty Wish4 products are, and why they are now available from SUMA and others, including new outlets around Cambridge from Cambridge Food Company.
Other new outlets selling Wish4 include Salford College in Manchester who are buying Fairtrade products from Main Line Wholesale Ltd in Manchester.

Wednesday, March 31, 2010

Fairtrade or is it ?


As predicted Haiti has disappeared out of the headlines, and off the screens. Until today when I heard the irish government is giving about €20m to a fund for long term reconstruction. Thats good, until you compare it with the extra €10,000,000,000 it gave to the dodgiest bank in the land on the same day.

Somewhere buried in the nonsense of what passes as good-sense in the commercial world is Fairtrade. And its still growing despite the cooling down since Fairtrade Fortnight. In my town the Fairtrade bananas have been put away for another 50 weeks, and despsite the good words of the top CEOs, retail buyers continue to ignore the fantastic efforts of grass roots customers to increase the range of Fairtrade products on the shelf.

I met a seriously influential buyer last week at the Food & Drink Expo in UK who really doesn't understand what Fairtrade actually means, has never visited any of the suppliers of his amazingly cheap products, but who makes decisions worth thousands of livelihoods every day !

Luckily young people DO travel more these days, and DO see what is going on, so I think there is hope, and I'll be spending an evening in Liverpool today with an NUS group that is serious about getting its behaviour to line up with its declared values. Something much harder to do than you think !!

Wednesday, March 17, 2010

New Fairtrade Video

Wish4 has created its first 30 second Fairtrade video commercials. Nothing flashy, but its amazing what you can do in 5 minutes these days. We hope it helps to support the Fairtrade growers we work with.