Musgraves has its own 'Excellence' Fairtrade tea bags now, and a wide range of foodservice coffee lines for the trade. 600 tea bags €13.15. Tesco own brand 80's work out at €14.48 for 600. More details available on request
Tuesday, October 30, 2007
Tuesday, October 23, 2007
SuperValu confuses consumers
An example, albeit unintended, of what happens when the price of cheap sweets gets in the way of the value of Fairtrade. As Bob Dylan said...'money doesn't talk, it swears' ! Big confectionery companies can buy space, like this SuperValu display, that was dedicated to Fairtrade, but not enough to pay someone to make sure the signs are correct ! The Fairtrade products have been dispersed around the store, but the staff didn't know where they were.
Jervis Centre Fairtrade Flags
Wednesday, October 3, 2007
SuperValu Fairtrade Chocolate sales go well
Fairtrade chocolate is now mainstream. See what one SuperValu owner is doing. It sells 3 times as much when displayed with other regular chocolate. There is no independent guarentee that their product is free from ingredients bought from poverty stricken growers. Only the Fairtrade Mark can do this !
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