SuperValu confuses consumers

An example, albeit unintended, of what happens when the price of cheap sweets gets in the way of the value of Fairtrade. As Bob Dylan said...'money doesn't talk, it swears' ! Big confectionery companies can buy space, like this SuperValu display, that was dedicated to Fairtrade, but not enough to pay someone to make sure the signs are correct ! The Fairtrade products have been dispersed around the store, but the staff didn't know where they were.