Superquinn good SuperValu bad

You'd imagine the world's first Fairtrade Cola, tasting as good as the real thing, would be cause for celebration ? And at Superquinn it is ! UBUNTU is available in some of their stores already.

But although some SuperValus are brave enough to try it themselves, because the local owner has decided to buy it direct for him/herself, the head office has decided 'a definite NO'. Sad, but true...no reason given. Sometimes it makes you think that profit does really have priority over ethics.