Fairtrade Instant Rip Off at Tesco

Yesterday in Tesco Dublin, I realised why consumers sometimes get confused about whether Fairtrade is expensive or not. On the same shelf was Nestle Partners Blend instant coffee 100g at €4.53, and FFI Fair Instant 100g at €2.77 of which 20p goes to Save the Children. These products are as identical as can be; showing that someone is making a profit at the expense of the growers.