New Irish get fairtrade faster

Another day talking to retailers on the ground about new Fairtrade products. Most revealing is the fact that the Wish4 Fairtrade range was most enthusiastically welcomed by a newcomer to Ireland. A very friendly manager at Costcutter, born somewhere outside of europe/USA.

Although Fairtrade is now taught in every national and secondary school in the land, shop managers seem mostly unaware, and are missing out on a chance to convert €000's in their annual sweet sales to €000's in Fairtrade sweet sales. And all those local students are their future customers too.