Sometimes the price premium on Fairtrade products seems rather excessive. Take a look at this ! FFI make most of the own brand instant Fairtrade coffee in europe. Their product sells in Tesco for €2.77/100g. The Nestle Nescafe Partners Blend sits next to it at a ridiculous €4.53/100g. Something not fair somewhere wethinks ??
Some people get worried by the price of Fairtrade products. Well, Cadbury never increased the price of Dairy Milk when they launched it last month. And Starbucks coffee is the same price although ALL their espresso-based drinks (that's most - like Americanos etc) are Fairtrade in UK/Ireland. So it doesn;t necessarily cost more. Just make sure you know you're comparing like with like.
