Superquinn good SuperValu bad

You'd imagine the world's first Fairtrade Cola, tasting as good as the real thing, would be cause for celebration ? And at Superquinn it is ! UBUNTU is available in some of their stores already.

But although some SuperValus are brave enough to try it themselves, because the local owner has decided to buy it direct for him/herself, the head office has decided 'a definite NO'. Sad, but true...no reason given. Sometimes it makes you think that profit does really have priority over ethics.

Dunnes Stores NEW Fairtrade range

Dunnes Stores in Dublin - Blanchardstown, Cornelscourt, Leopardstown, Sandyford Beacon Court & Swords; Portmarnock; Newbridge; Dundalk; Tralee; Galway - Knocknacarra, Westside, Briarhill; Limerick - Jetland have launched a special new range of over 25 NEW Fairtrade drinks including teas, coffees, juices and the world's first Fairtrade Cola.

Recession is a time for making tough choices. So remember that as food prices go up, Fairtrade growers find it more difficult to buy food themselves. We only spend <20%>

Dunnes Stores earn a lot from Fairtrade

Want to know who gets most of the money from a Fairtrade product ? Try the Dunnes Stores coffee shop. These Fairtrade flapjacks cost €1.09 in the local SuperValu and Londis, but in the Dunnes Cafe they cost €2.15. The producer gets the same amount. Should this put you off Fairtrade. Absolutely NOT. But if you bought 2 flapjacks from SuperValu, went home and made your own cup of Clipper Fairtrade Tea, then MUCH more of your money would go to the growers in Malawi. Fairtrade is their only option. You and I have choices !