Whatever happens at HQ, the lowest paid staff in the retail world have the most direct influence on what the customer buys. It's they who actually keep the products on display; they who speak direct to their friends about what's good to buy; they who often simply override what HQ say anyway !! So we think Fairtrade needs to be better explained to shop staff.
Shops do not need 2 varieties of exactly the same product as in this irish supermarket. The space would be better used for another new Fairtrade product. This shop doesn't have the Fairtrade alternative to After Eight Mints, and its 4 weeks before Christmas !!
No comments:
Post a Comment
Please let us have your comments or questions.